Social media is an untapped channel for finance professionals who want to connect with new customers and stay top-of-mind with current customers. Your opportunity to build a niche brand on social media is unrivalled. You need a smart strategy, consistent approach and high-quality content that communicates your personal brand.
Here are some frequently asked questions to help you understand how Social Broker works
1. Which social media platforms do you specialise in?
Our speciality is square, Instagram-ready social media posts and captions. Our rationale is that of all the social media channels, Instagram is the one with the best audience-building potential. This means your posts will be seen by more prospective customers. We also produce content for Facebook, LinkedIn, and your website. All content can also be reposted to Twitter and Google My Business.
2. Why aren't all the posts finance-related?
Have you ever been to a dinner party where the most fascinating, likeable and relatable person there was the one who talked about their job non-stop? Nope, didn’t think so. It’s important not to treat your social media accounts as your own private billboard. We should be bringing the social element back to social media, which means showcasing your expertise, values and personality via other topics that your target audience will find interesting. We produce content on lifestyle topics ranging from real estate to interior design to entrepreneurism. Once you’ve subscribed to a Social Broker social media package, you’ll be able to select which topics you want us to cover.
3. What happens if I'm not happy with the content?
For us, the work isn’t complete until you tell us you love it. The process we undertake is geared towards creating content that you’ll be delighted with. We make an effort to understand your business, brand, and value proposition – ensuring that what we produce is a reflection of who you are. This involves a branding exercise to define your brand persona, messaging and themes.
4. How do we work together?
While we’ve made it easy to purchase online, we’re not just a click and pay type of service. We are always happy to jump on a call or Zoom meeting, and – once the world goes back to ‘normal’ – we’d love to welcome you to our Melbourne-based office. It all depends on how you want to work together. Whether you’re hands on or not, we always provide you with a copy of the content for approval before we schedule the automatic posting. Some brokers provide reviews, case studies and photos for us to incorporate into your content, while others sit back and leave it to us – you can have as much or as little input as you like.
5. Will another broker have the same social media content as me?
No. We have over 20 themes, which we customise to your brand – or we can create something from scratch. By the time you’ve undertaken our branding exercise, and we’ve spent time getting to know you and your business, your Social Broker content is unique and distinctive. You’ll be assigned your own content calendar – for both social media and your blog content – so we’ll never have 100s of brokers posting the same content at the same time.
Discover who we are and why we created Social Broker for Australia’s finance professionals.
Sarah and Social Broker have been absolutely amazing. Far exceeded my expectations. The content is so individually tailored to my business and Sarah really took the time to understand the image I wanted to share for my business. It has been so easy, and allowed me more time in my day. Would HIGHLY recommend. Very professional, always quick and responding and works with you to achieve the best result that is 100% tailored to your business. Could not be more happy!
When I read about Social Broker in the Adviser I couldn't wait to call Sarah and discuss what she could do for my brand. It is so hard to find someone who understands our industry, and to know that Social Broker specialises in mortgage broking is just fantastic.
I wanted consistency with my branding to ensure I was sending out the right message and Sarah has exceeded all of my expectations. I would highly recommend contacting Social Broker for your social media needs.
I have been dealing with Sarah from Social Broker for the past few months, where she has been assisting with the promotion of National Finance Brokers Day 2020. Her professionalism and responsiveness is second to none. Her work is on point, fresh, vibrant and in touch with our market audience. She knows social. I highly recommend getting in touch with Sarah to assist getting your brand and business noticed.
I find Social Broker a must for any mortgage broker wanting to expand their social media presence. Sarah and her team have been fantastic to deal with and the content they create is excellent. Highly recommended!
Sarah and the team have been nothing short of fantastic. No questions are too hard or not worthy of a thoughtful response or idea. The social media marketing has added another avenue for me to connect with customers without even having to think about it and my engagement is up from the first post. Highly recommend.
We've been working with Social Broker and Sarah for the past few months and It has been AMAZING. We've seen the quality and engagement on our social platforms increase exponentially. It's lead to genuine business outcomes for us, through the improved brand recognition and lifted our profile within our market.
Not only has the 'product' and the 'outcome' exceeded my expectations the service has also been first class. Sarah is very responsive, she takes the time to understand us, as a business and as people, and our values. This ensures we have an authentic relationship and outcomes that truly reflect us.
Finally we have a marketing partner that 'gets us' and 'gets' the industry. So we are comfortable and confident that the content and the tech stuff is in good hands.
Absolutely recommend Sarah and Social Broker as a key partner to your business.
Social media tips and insights
Explore our blog for articles and ideas to connect with more people online
Websites have come a long way, and if yours is looking more ‘2004’ than ‘Phwoar!’ it’s probably time for a refresh. There’s really no excuse not to have a slick website that converts – besides the fact many brokers are being sold websites that are dated and underperforming.