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The Content
Trust Check

Copy and paste a piece of content you’ve published. You’ll get back the same post, marked up to show what’s earning trust vs what’s costing, along with one thing to change next time.

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Scored against the Decision Safety Map™ – the neuromarketing framework behind how people decide who to trust.
Reading the post the way a stranger would
Looking for what raises doubt
Measuring how hard it is to follow
Checking what justifies acting on it
Marking up your copy
—/100

Your post, marked up

Solid underline: doing work for you. Dotted underline: costing you something. Tap any mark to see why.

The one change

What you wrote
What I’d write instead

Now find out what your clients actually think

This scores your content against the framework. The next step scores it against real people. Social Broker is running a national study on how Australians choose someone to trust with a big money decision — and brokers who send it to their own client list get their own dashboard, benchmarked against the national data.