Who doesn’t want their customers to stay with them for the long-term? And what broker doesn’t want their customers to know they’re acting in their best interests (BID, or no BID)?⠀⠀
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Blog
Why a website that converts is more relevant than ever
Websites have come a long way, and if yours is looking more ‘2004’ than ‘Phwoar!’ it’s probably time for a refresh. There’s really no excuse not to have a slick website that converts – besides the fact many brokers are being sold websites that are dated and underperforming.
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3 ways to improve your local SEO – no coding required
While most SEO enhancements require significant investment and experience to get right, there are ways to improve your local SEO that don’t require any technical expertise. Here, we take you through three ways to improve your online visibility to people in your local area.
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Stock photography. How to find the right photos
Stock photography has come a long way in the last few years. Don’t get us wrong, there is still a lot of it out there that will do your brand more damage than good, but on the whole it’s relatively easy to find appropriate, brand-enhancing images for your collateral and online content.
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How brokers can build trust on social media
Social media marketing is a bit of a misnomer. It’s actually less about promotion and more about connection. We all know about the trust deficit in financial services, and in fact consumers are increasingly cynical to marketing activity across every industry. It’s time to showcase your brand values.
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Striking the right tone on social media in 2020
It’s so important that your business’ increased social media presence doesn’t come across as panicked, out-of-touch or opportunistic. When you suddenly ramp up from posting weekly to several times a day there’s a risk that you won’t have had a chance to ensure it accurately reflects your intent.
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5 x social media content ideas for finance brokers
Now’s the time to build your brand and connect with your target audience. This calls for content that’s authentically YOU. We’ve assembled five easy content ideas for mortgage and finance brokers to amplify your brand online. These content pillars will also help you avoid overdoing the sales pitches.
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What to consider when building your brand on Instagram
There’s immense opportunity for mortgage and finance brokers to build a niche brand on Instagram. As a mortgage and finance broker, you’re probably very much a ‘people person’, but translating this online is no easy feat. It begins with a good content strategy.
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