Choose your profession, your topic, and the behavioural science principle you want to activate. Get three ideas – each showing you exactly what to write and which Decision Safety Map™ pillar it activates.
1
Profession
2
Topic
3
Technique
4
Ideas
Step 1 of 3
What type of finance professional are you?
Step 2 of 3
What topic do you want to create content about?
Step 3 of 3
Which behavioural science principle do you want to activate?
Engineering your content ideas...
Your content ideas
Decision Safety Map™
🛡Reduce Threat
Lower perceived risk so the brain feels safe enough to decide
💡Increase Clarity
Remove ambiguity and reduce the cognitive load of deciding
✓Justify Action
Give prospects the language and evidence to defend their decision
How this principle activates the highlighted pillar
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