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How it works

Three minutes to set up. Then it runs itself.

Tell us your industry, your topics, your messaging, and your brand colours. From there the content engine writes, designs and publishes without another conversation – and all without you writing a word.

Start to first post

  1. Activate
  2. Branding form
  3. Channels linked
  4. First post live
Getting started

Setting up your content engine couldn’t be easier.

Let us know about your business: your ideal clients, your practice areas, the suburbs you service, your visual identity. 

1

Set your preferences

Choose your subscription, then fill in the three minute branding form via the Airtable onboarding link. Profession, topics, tone, logo, colours. The whole library reconfigures around your answers.

Your topics

Rates and the RBAFirst home buyersRefinancing Borrowing capacityFixed rate expiryClient wins
2

Connect your channels

Link your profiles through our scheduling portal so we can publish on your behalf. No passwords are ever held, and you can disconnect any channel at any time.

LinkedInConnected
InstagramConnected
FacebookConnected
Google BusinessConnected
3

Get back to business

Your first content preview lands within five business days. Approve it, ask for a change, or leave it alone and let it publish. After that the calendar fills itself.

Approve Ask for a change

11 more in the queue

Your first month

What actually turns up.

A month of content is not ten versions of the same square. It moves between formats and between jobs, because a feed that only does one thing stops working by week three.

Your logo, your colours, your numbers. The layouts are ours, the brand is yours.

Where you publish

Four platforms. Each one doing a different job.

LinkedIn

Where referral partners, BDMs and licensees check whether you are worth sending work to.

Instagram

Where a prospect goes after someone mentions your name, before they ever call you.

Facebook

Where your local community already is, and where a good settlement story travels far.

Google Business

Where you appear when someone searches your name, and the one many brands ignore.

You choose your channels. The system publishes on your schedule, to all of them. See why each platform matters

The division of labour

We sort out the content. You handle the messages.

What we handle

Everything between the idea and the post going live.

  • Content strategy and topic planning
  • Copywriting in your tone of voice
  • Design, in your brand colours and logo
  • Compliance review before scheduling
  • Scheduling and publishing to four channels
  • Holiday and seasonal content

What stays with you

The parts that only work when they come from you.

  • Replying to comments and messages
  • Conversations with clients and referrers
  • Sending us a photo when you want one used
  • Telling us when something changes
  • Approving posts, if you want to
  • Doing the actual broking

Most clients spend under ten minutes a month on this. Plenty spend none.

The Decision Safety Map™

The part that’s not automation.

Scheduling is the easiest part. The reason a post works is that it does one of three jobs on the way to an enquiry – and a month of content has to cover all three.

01Territory one

Reduce threat

Make the decision feel safe before it feels smart.

  • Loss aversion
  • Authority
  • Social proof
  • Ambiguity aversion
02Territory two

Increase clarity

Strip the decision down to something plain and concrete.

  • Processing fluency
  • Specificity
  • Anchoring
  • Future pacing
03Territory three

Justify the action

Give someone a reason they can repeat back to themselves.

  • Contrast effect
  • Curiosity gap
  • Reciprocity
  • Identity aspiration

Twelve named principles sit under these three. Every post is tagged against at least one before it’s scheduled, and none of it’s ever named in a caption.

See the full map
Ready when you are

Three minutes now, or another quiet quarter.

Pick a tier and your first preview lands within five business days. Or talk to us first if you would rather ask questions.